In the past, Sylo faced a challenge in defining its core offering and presenting itself to the audience. Over time, it evolved into a parent brand encompassing multiple products within a single network, all dedicated to decentralised communication.

As a brand Sylo is the engine that powers the work the we do and the products we build, it's the ethereal and elemental driving force behind what users will experience in web3.

As the lead designer, I brought the company stakeholders together to agree and iterate on the positioning of Sylo as a brand, it's tone of voice and vision. The visual identity is a product of the collaborative efforts of the design team at Sylo, with the website designed and built by Resn.